Diwali Puja Process

Diwali Puja Process

Diwali is the festival of Laxmi, the Goddess of prosperity and wealth. It is believed that Goddess Laxmi visit everyone during Diwali and brings peace and prosperity to all. On the night of Diwali "Lakshmi-Pujan" is performed in the evenings. A traditional Pujan is performed after sunset in all the homes.

Five pieces of ghee diyas (lamps) are lit in front of the deities, naivedya of traditional sweets is offered to the Goddess and devotional songs are sung in praise of Goddess Laxmi. After Deepawali Puja people light diyas (lamps) in their homes to usher in light and clear the darkness from the world.

In villages cattle are adorned and worshipped by farmers as they form the main source of their income. In south, cows are offered special veneration as they are supposed to be the incarnation of Goddess Lakshmi and therefore they are adorned and worshipped on this day.

Step By Step Diwali Pujan:

First clean the Puja room and then Bathe each Deity (Lakshmi & Ganesh) first with water, then with panchamitra/or rose water, followed by water once more Now put Deepak (Lamp) in front of the Deities - As the tiny diyas of clay are lighted to drive away the shadows of evil spirits Make a Panchamitra with 5 ingredients of milk, curd, ghee (clarified butter), sugar & Honey. Place Few mithais, snacks & fruits as a prashad. Make offerings of flowers, Abir (red colour), Sindoor (vermillion) and Haldi (turmeric). Light the Agarbatti (incense sticks) and lamps filled with Ghee. Now make offerings of Fruit, Sweet dishes (mithai), Salty snacks (Mathis, Ghathia, Namakpare) and offer Dakshina (token money), which could be given to the poor. In the end offer paan (betel leaves), cloves. Now pray to the deities to seek their blessings. Ganesh Pooja : Ganesh Puja is a must for Diwali Puja. (Lord Ganesha is to be worshipped in all pujas before any other God or Goddess.) (Ganesh Aarti is sung) Laxmi Pooja : Place Lotus and other flowers at her feet as an offering. A silver coin is placed in front of the Goddess during the puja. Now perform Aarti with flowers in hand (Lakshmi Aarti is sung). After Deepawali Pujan have the Prasad and go out to burst Diwali Crackers.

Diwali Puja Process

Diwali Puja Process

Diwali is the festival of Laxmi, the Goddess of prosperity and wealth. It is believed that Goddess Laxmi visit everyone during Diwali and brings peace and prosperity to all. On the night of Diwali "Lakshmi-Pujan" is performed in the evenings. A traditional Pujan is performed after sunset in all the homes.

Five pieces of ghee diyas (lamps) are lit in front of the deities, naivedya of traditional sweets is offered to the Goddess and devotional songs are sung in praise of Goddess Laxmi. After Deepawali Puja people light diyas (lamps) in their homes to usher in light and clear the darkness from the world.

In villages cattle are adorned and worshipped by farmers as they form the main source of their income. In south, cows are offered special veneration as they are supposed to be the incarnation of Goddess Lakshmi and therefore they are adorned and worshipped on this day.

Step By Step Diwali Pujan:

First clean the Puja room and then Bathe each Deity (Lakshmi & Ganesh) first with water, then with panchamitra/or rose water, followed by water once more Now put Deepak (Lamp) in front of the Deities - As the tiny diyas of clay are lighted to drive away the shadows of evil spirits Make a Panchamitra with 5 ingredients of milk, curd, ghee (clarified butter), sugar & Honey. Place Few mithais, snacks & fruits as a prashad. Make offerings of flowers, Abir (red colour), Sindoor (vermillion) and Haldi (turmeric). Light the Agarbatti (incense sticks) and lamps filled with Ghee. Now make offerings of Fruit, Sweet dishes (mithai), Salty snacks (Mathis, Ghathia, Namakpare) and offer Dakshina (token money), which could be given to the poor. In the end offer paan (betel leaves), cloves. Now pray to the deities to seek their blessings. Ganesh Pooja : Ganesh Puja is a must for Diwali Puja. (Lord Ganesha is to be worshipped in all pujas before any other God or Goddess.) (Ganesh Aarti is sung) Laxmi Pooja : Place Lotus and other flowers at her feet as an offering. A silver coin is placed in front of the Goddess during the puja. Now perform Aarti with flowers in hand (Lakshmi Aarti is sung). After Deepawali Pujan have the Prasad and go out to burst Diwali Crackers.

Diwali Puja Process

Diwali Puja Process

Diwali is the festival of Laxmi, the Goddess of prosperity and wealth. It is believed that Goddess Laxmi visit everyone during Diwali and brings peace and prosperity to all. On the night of Diwali "Lakshmi-Pujan" is performed in the evenings. A traditional Pujan is performed after sunset in all the homes.

Five pieces of ghee diyas (lamps) are lit in front of the deities, naivedya of traditional sweets is offered to the Goddess and devotional songs are sung in praise of Goddess Laxmi. After Deepawali Puja people light diyas (lamps) in their homes to usher in light and clear the darkness from the world.

In villages cattle are adorned and worshipped by farmers as they form the main source of their income. In south, cows are offered special veneration as they are supposed to be the incarnation of Goddess Lakshmi and therefore they are adorned and worshipped on this day.

Step By Step Diwali Pujan:

First clean the Puja room and then Bathe each Deity (Lakshmi & Ganesh) first with water, then with panchamitra/or rose water, followed by water once more Now put Deepak (Lamp) in front of the Deities - As the tiny diyas of clay are lighted to drive away the shadows of evil spirits Make a Panchamitra with 5 ingredients of milk, curd, ghee (clarified butter), sugar & Honey. Place Few mithais, snacks & fruits as a prashad. Make offerings of flowers, Abir (red colour), Sindoor (vermillion) and Haldi (turmeric). Light the Agarbatti (incense sticks) and lamps filled with Ghee. Now make offerings of Fruit, Sweet dishes (mithai), Salty snacks (Mathis, Ghathia, Namakpare) and offer Dakshina (token money), which could be given to the poor. In the end offer paan (betel leaves), cloves. Now pray to the deities to seek their blessings. Ganesh Pooja : Ganesh Puja is a must for Diwali Puja. (Lord Ganesha is to be worshipped in all pujas before any other God or Goddess.) (Ganesh Aarti is sung) Laxmi Pooja : Place Lotus and other flowers at her feet as an offering. A silver coin is placed in front of the Goddess during the puja. Now perform Aarti with flowers in hand (Lakshmi Aarti is sung). After Deepawali Pujan have the Prasad and go out to burst Diwali Crackers.

Diwali Puja Process

Diwali Puja Process

Diwali is the festival of Laxmi, the Goddess of prosperity and wealth. It is believed that Goddess Laxmi visit everyone during Diwali and brings peace and prosperity to all. On the night of Diwali "Lakshmi-Pujan" is performed in the evenings. A traditional Pujan is performed after sunset in all the homes.

Five pieces of ghee diyas (lamps) are lit in front of the deities, naivedya of traditional sweets is offered to the Goddess and devotional songs are sung in praise of Goddess Laxmi. After Deepawali Puja people light diyas (lamps) in their homes to usher in light and clear the darkness from the world.

In villages cattle are adorned and worshipped by farmers as they form the main source of their income. In south, cows are offered special veneration as they are supposed to be the incarnation of Goddess Lakshmi and therefore they are adorned and worshipped on this day.

Step By Step Diwali Pujan:

First clean the Puja room and then Bathe each Deity (Lakshmi & Ganesh) first with water, then with panchamitra/or rose water, followed by water once more Now put Deepak (Lamp) in front of the Deities - As the tiny diyas of clay are lighted to drive away the shadows of evil spirits Make a Panchamitra with 5 ingredients of milk, curd, ghee (clarified butter), sugar & Honey. Place Few mithais, snacks & fruits as a prashad. Make offerings of flowers, Abir (red colour), Sindoor (vermillion) and Haldi (turmeric). Light the Agarbatti (incense sticks) and lamps filled with Ghee. Now make offerings of Fruit, Sweet dishes (mithai), Salty snacks (Mathis, Ghathia, Namakpare) and offer Dakshina (token money), which could be given to the poor. In the end offer paan (betel leaves), cloves. Now pray to the deities to seek their blessings. Ganesh Pooja : Ganesh Puja is a must for Diwali Puja. (Lord Ganesha is to be worshipped in all pujas before any other God or Goddess.) (Ganesh Aarti is sung) Laxmi Pooja : Place Lotus and other flowers at her feet as an offering. A silver coin is placed in front of the Goddess during the puja. Now perform Aarti with flowers in hand (Lakshmi Aarti is sung). After Deepawali Pujan have the Prasad and go out to burst Diwali Crackers.

International Markets

International markets

A Baidu search results page

The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.^[42] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.^[43] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.^[44] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.^[44]

In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.^[45] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.^[46]

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.^[44]

International Markets

International markets

A Baidu search results page

The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.^[42] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.^[43] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.^[44] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.^[44]

In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.^[45] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.^[46]

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.^[44]

As a marketing strategy

As a marketing strategy

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.^[35] However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.^[36] A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.^[37]

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.^[38] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.^[39] A top-ranked SEO blog Seomoz.org^[40] has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.^[41]